Blog – Cable & Blake musings

November 2021 Sustainability

Having only lived ‘up North’ for about 3 years, I was stumped when I walked into my job interview at Cable & Blake and Rachel said “So, tell me what you know about Herdwick Sheep.” Luckily, I somehow still managed to persuade her to hire me. Of course, my first task on the job was to research them… and now here we are – compiling all my new-found knowledge into a blog!

I am going to make a big effort to blog regularly, and hopefully they will improve overtime, but please bear with me for the first few. Anyway, this one is about sustainability.

As you might already know, Herdwick Sheep are born and shorn in the beautiful Lake District. We try our hardest to ensure that the whole production process happens as close to this area as possible. Everything from the design, to when it’s sat in our shop in Kendal. Ultimately creating the minimum carbon footprint. Not only this, but by transforming Herdwick wool into a gorgeous fabric, we are also making the sheep themselves more sustainable and consequently, a better investment for the farmers. Yay!

Let me tell you a little bit about the ‘born and shorn’ idea… Sadly, wool from the Herdwick sheep is being burned or discarded due to it’s low value and the costs associated with it’s production. Not only is this a waste but it’s also not very good for the environment. With the aim to be more sustainable, we give the farmers an alternative to burning the wool. We take it and turn it into something great: fabric. 

Herdwick wool takes roughly a year to grow and once shorn, it completely re-grows, providing a natural source of fibre. It is biodegradable, renewable, and sustainable, due to being made up of the same protein as our hair, Keratin. Unlike synthetic materials, it will decompose (only when kept in warm and moist soil – not your living room – don’t worry).

As we are all aware, the world as we know it is unfortunately in a bit of a sticky situation. Poverty, inequality, global warming… I could go on. We really do need to put our heads together (not literally – COVID, duh) and make some changes. If we all do what we can to reduce waste and use natural, sustainable products and materials as much as possible then, just maybe, we can make the world a better place.

Georgia James

Creative Digital Marketer & Sales Assistant Cable & Blake 07594651781