Our Story

Rachel and Alice, the creative team behind Cable & Blake, love all things Cumbrian. From the characteristic fells and crags to the world-famous mountains and lakes, Both women find their local landscape inspirational and enriching. They also have a particular interest in the iconic breed of Herdwick sheep that share this wild space.

Alice moved to the UK from Paris whilst Rachel is originally from Hampshire in the south of England. The urge to escape city life led them to make the Lake District their home the place where they were to raise their families.

Alice, originally from Angers in the Loire valley, moved to the UK to complete her Masters degree. She settled in London and began working in the City, married an Englishman and started a family. After many happy years in the capital the need for a complete change started to be felt and through good planning and happy accidents Alice, found herself moving to Kendal (aka The Gateway to The Lakes) in Cumbria, where she started to fall in love with this beautiful part of England.

Alice found a particular passion for the native Herdwick sheep and began to think of ways to reuse their hardy fleeces. Traditionally the fleeces are often burnt as they’re considered worthless. In Rachel, she found a like-minded thinker…

Rachel moved to The Lakes in 2002 with her husband and first son. Making the Lake District their home, Rachel had two more sons and, whilst being a full-time mother, retrained as an upholsterer.

Rachel’s upholstery business, opened when her children started school, inspired plans for a locally sourced and woven fabric – something unique that could represent the landscape, beauty and lifestyle of Cumbria.

Although, together they made this a reality with their own captivating collection of fabrics, sadly, they lost Alice Blakeney-Edwards in 2019 to cancer, so the day to day running of the business is now carried out by Rachel.

Rachel brings extensive knowledge of the upholstery industry and the creativity that is required for the fabric designs, production and quality control and processing customer orders.  Rachel is also responsible for product collaborations with other companies for example bag, hats, lampshades and soft furnishings.

Rachel’s husband Clive, assists in the strategic, business development and marketing aspects of the business.  Clive has written features for magazines, attends trade shows, gives presentations and can also be found delivering furniture and running the shop if Rachel is attending to clients.  Her sons, Archie, Albie and Wilf have also been known to assist in the shop from time to time to earn some pocket money.